I wanted to try out some different types of advertising to see if I could more efficiently monetize one of my sites. I have been aware of Project Wonderful for quite some time and decided to give it a whirl first. I was attracted by the simplicity of the system and the pay per day rather than pay per click model. Also, they offer free advertising which of course I had to try out (I am kinda a sucker for free stuff). In the end however, the free advertising required too much time to make it worth it for me(they only let you bid 0 on a space for a maximum of 2 days making it quite time intensive to keep your ads running).
As for monetization, I started with 2 half banner ads placed at the bottom of Asteroidsinc.com. However after a couple of weeks with almost no income from the 2 half banners, I switched over to a single full banner (in an effort to create more competition between advertisers). I had Google Adsense ads on there for a few weeks in the exact same spot prior to placing the project wonderful ads so I had something to compare them against. I had high hopes, but after only a few weeks it was quite easy to see that the Project Wonderful ads significantly underperformed the Google Adsense in terms of gross revenue.
Having said all that, I still really like the idea behind Project Wonderful. Maybe after a few months/years as it grows in popularity and attracts more advertisers it will be able to better compete with Google. Also, it is important to note that the site I tried to monetize has a low traffic. I imagine the Project Wonderful ads will most efficiently monetize pages where there is high traffic but low click-through rates. All in all my final verdict of the site is “Not now, but maybe later”.
As a finishing thought, given the low revenue I was receiving from my Project Wonderful ads as a publisher this may indicate an opportunity on the flip side for advertisers looking for cheap advertising (I may have to investigate that further).
If you would like to try project wonderful out for yourself here is my affiliate link. They did do a great job of making service intuitive and straight forward.