If You Build It, They Will Come

Ever see that ’90 Kevin Costner movie called the Field of Dreams? For those of you who are not familiar with the movie the catch phrase from the movie is “If you build it, they will come”. I saw this movie when I was young and this line has always stuck with me. In retrospect I think I approached this experiment with a similar kind of mentality. That if I simply built something online, people would come (and click on advertizements and make me lots of money). Almost a year later, however, I am realizing that there may be more requirements than simply building “something”. I was talking to my wife about some of my frustrations and told her that I was becoming disillusioned with the “if you build, it they will come” concept when it comes to the realm of the online. In response she pointed out something I missed in the movie all those years ago. Kevin Costner’s character in the movie wasn’t just building “something”, he was creating something very unique, special, and in high demand. He was building something that people could not find anywhere else.

 So, how does all this relate back to web entrepreneurship and this blog? Well… In an honest appraisal of the things I have built so far I am realizing that they really are not all that special or unique. My blogs and game offer almost nothing new or special. So, I guess it is not really all the surprising that I have not  made much money. I can take comfort in the thought that I have learned oodles from my efforts thus far, however the bottom line is that as of yet I have been highly unsuccessful in online entrepreneurship. Guess it might be time to update my frame of mind from “If you build it, they will come” to “If you build something special, they will come”.